In today’s interconnected world, success rarely happens in isolation. While I’m naturally an introvert, I’ve learned that building meaningful connections with others is essential—not just in life but in business too. This realization drives me to step out of my comfort zone, whether through peer groups, conferences, or even community events. It’s through these engagements that I’ve become what I like to call a "connector," someone who bridges gaps and creates opportunities for collaboration.

This dynamic has had a profound impact on my journey, particularly in the MSP (Managed Service Provider) industry. Over time, we’ve acquired three industry peers without actively searching for opportunities. These acquisitions were built on trust and shared goals, not just deal structures. Unlike others who focused solely on their own needs, we approached these partnerships with a "win-win" mindset, ensuring that both parties benefited.

This philosophy isn’t limited to acquisitions—it’s at the core of how we approach our clients. We strive to be helpful, going beyond traditional services to assist with challenges like marketing, operations, and even connecting clients who can benefit from each other.

Here are three key takeaways to consider when selecting an MSP:

1. Peer vs. Vendor

Is your MSP just a vendor, or do they function as a peer in your business? A true peer engages in meaningful conversations, challenges your thinking, and works toward mutual success. While you won’t experience this in every interaction, it’s a hallmark of an MSP that genuinely cares about your business.

2. Are They Helpful?

Does your MSP go beyond solving IT problems to proactively offer support? Whether it’s a technical issue or a broader business challenge, a helpful MSP takes the time to understand your needs and looks for opportunities to assist.

3. The Go-Giver Mindset

One of the books that’s influenced our approach is The Go-Giver by Bob Burg. It emphasizes the value of giving without expecting immediate returns, which aligns with how we strive to create value for our clients and partners.

Conclusion

Selecting the right MSP is about more than just technical expertise—it’s about finding a partner who shares your vision for success. A great MSP acts as a peer, prioritizes your needs, and brings a mindset of helpfulness to every interaction.

By choosing an MSP with these qualities, you’re not just solving IT problems; you’re building a partnership that supports your growth and success for years to come.